Register for
fashion week in
Stockholm Fashion District

Hello friend in the fashion industry!

For your convenience, we have gathered showrooms and trade fairs, up-and-coming fashion brands and more established brands together with a lot of inspiration all in one place - Stockholm Fashion District. And can you believe it? It 's been 10 years since the opening of Stockholm Shoe House - help us celebrate this on the evening of the 7th of February! While here, you can also get new inspiration and knowledge from seminars in collaboration with Fashion Business Academy. See all the events and how to rsvp in the schedule below.

Register for your free ticket to fashion week in Stockholm Fashion District, 4-9th of February 2019, by clicking on "Register here" on the page top. This event is for fashion professionals.

Info on all participating brands and much more on www.stockholmfashiondistrict.se.

Welcome to join us at Stockholm Fashion District.

SCHEDULE

Stockholm Shoe House
4-9th of February

Stockholm Shoe House is open between the 4-9th of February 2019
Sneaker lovers sometimes need a dressed shoe, and those who walks in heels sometimes walks in the woods! Whether you are looking for something unique or want to see the news from the most well-known brands, you've come to the right place. Look at the new models and colors in peace and quiet, figure out what worked best for others with your suppliers and colleagues in the industry, maybe a new segment or an old favorite with new details may be what the customer longs for without yet knowing about it?

Monday-Wednesday, 4-8th of February, 09.00-18.00
Saturday, 9th of February, 09.00-17.00
Sunday. 10th of February, reception 09.00-16.00 - booked meetings

Cylindervägen 20, Nacka strand - part of Stockholm Fashion District

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Stockholm Showroom
4-9th of February

Stockholm Showroom is open between the 4-9th of February 2019
On the five floors of Stockholm Showroom, men's, women's, accessories and lingerie are presented in a personal and professional way to make it easier and more efficient for you. A cluster and a community of showrooms, where there is always a cup of coffee or a glass of bubble for you who is our guest. Take the fastest route up to your meeting or botanize on the five floor's after something new, unique or what's flying of the shelves for others.

Monday-Wednesday, 4-8th of February, 09.00-18.00
Saturday, 9th of February, 09.00-17.00
Sunday. 10th of February, reception 09.00-16.00 - booked meetings

Augustendalsvägen 7, Nacka strand - part of Stockholm Fashion District

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Nordic Shoe & Bag Fair
6-8th of February

Trade fair Nordic Shoe & Bag Fair is open between the 6-8th of February 2019
Sneakers, chunky or more dressed, bootees, cowboy boots and flip flops. In shades of pink to burgundy, pea green to forest green, all shades of brown from cognac and peanut to dark brown, and of course the blackest black. What is your customer looking for in the fall? Perhaps you can surprise with something they did not even know they wanted, no matter what, you'll find it here.

Wednesday, 6th of February, 09.00-18.00
Thursday, 7th of February, 09.00-18.00
Friday, 8th of February, 09.00-16.00

Augustendalstorget 6, Nacka strand - part of Stockholm Fashion District

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Fashion Business Days
6-8th of February

Fashion Business Days is open between the 6-8th of February 2019
Welcome to a large showroom, complete with a personal atmosphere and at the same time more brands in one place so you can effectively meet your existing suppliers and connect with new ones. Take the time you need to plan which cardigans you want to wrap your customers in this fall, what you think suits those who are coming to update their wardrobe with you and those looking for a gift to their friend, sister, mother or son.

Wednesday, 6th of February, 09.00-18.00
Thursday, 7th of February, 09.00-18.00
Friday, 8th of February, 09.00-16.00

Cylindervägen 3, Nacka strand - part of Stockholm Fashion District

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Nordic Lab
6-8th of February

Nordic Lab present the next big thing between the 6-8th of February, 2019
All industries need a business lab for growing companies. A lab where young companies can meet reality, where they are given an opportunity to build experience for future challenges and show their unique design. That is why we have created Nordic Lab.

At Nordic Lab, new brands and designers can interact with stores, widen their network of buyers and learn what makes them tic, improve their skills and meet press and media. They also get the chance to exchange experiences with other brands, agents and distributors. Our goal is to provide a platform from where we can help build global fashion brands from the Nordic countries for the future.

Wednesday, 6th of February, 09.00-18.00
Thursday, 7th of February, 09.00-18.99
Friday, 8th of February, 09.00-16.00

Augustendalstorget 6, Nacka strand - part of Stockholm Fashion District

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Inauguration
4th of February, 09.00-10.00

Inauguration of the week
We inaugurate fashion week in Stockholm Fashion District  with a conversation with Diana Orving about her dress featured on this season's invitation. 

Stay and listen  to the seminar with Vanessa Leporati, "Nå framgång i relationerna med dina kunder" (seminar in Swedish).

Welcome to kick of the new season together!

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Vanessa Leporati
4th of February, 09.00-10.00

Inspiration seminar: "Nå framgång i relationerna med dina kunder och leverantörer"
4th of February, 09.00-10.00, seminar in Swedish. 
Vanessa Leporati is a much appreciated lecturer and expert on customer relations.

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Jennie Rosén, Swedish Fashion Council
6th of February, 10.00

Seminar: "Så bygger du ditt varumärke"
6th of February, 10.00, seminar in Swedish.
What does it mean to start a new brand? How do you find the right target group and what should you think of? How do you surround yourself with the right network in order to reach the right people? Jennie talks about her experiences, share failures and successes stories.
Jennie Rosén is CEO of Swedish Fashion Council.

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Join us for a glass of bubbles!
6th of February from 17:00

Welcome to a magic afternoon and evening with the theme Bubbles with style!
Bring your favorite colleague and your best customer down to Stockholm Showroom for a glass of bubbles and tasty snacks and take part in the fun happenings during the evening!

Free! Rsvp here:

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Helena Hagströmer
7th of February, 10.00

Workshop: "Hur kan varumärken och butiker erbjuda digital service och vad innebär det?"
7th of February, 10.00, seminar in Swedish.
Helena Hagströmer has a background within H&M and Arket and built Gants new inhouse studio. In this workshop you will learn strategies and examples of how to reduce customer insecurity in the digital buying process, how to drive sales, reduce returns and work on building a brand online. How can added value be created by, for example, talking about transparency, sustainability and giving customers an insight "behind the scenes" through text and images on the website and through social media, in addition to providing good service to the customer online?



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Celebrating 10 years!
7th of February from 18.00

Stockholm Shoe House celebrates 10 years!
Can you believe it’s already been 10 years since Stockholm Shoe House was founded? This will be celebrated with a big, fun party!

Free! Rsvp here:

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Stockholm Fashion District is located in Nacka strand, Stockholm.

Free shuttle service:
The free Stockholm Fashion District shuttle bus service leave Cityterminalen for Stockholm Fashion District, Nacka strand, and takes you back as well. See Stockholmfashiondistrict.se for timetable.

By car:
Follow Stadsgårdsleden from Slussen in central Stockholm towards Värmdöleden (route 222). Take exit Nacka strand and follow the signs towards “Fashion District”. Travel time approx 8 minutes.

Parking:
There are over 2000 parking spaces in the Stockholm Fashion District spread over three underground parking garages as well as outside. Follow the instructions after passing the tunnel to Nacka strand.

By boat:
SjöVägens boats depart from Nybrokajen with an estimated travel time of 25 minutes and a SL:s travel passes are valid. Strömma and Vaxholmsbolaget also operates Nacka strand. Timetable.

With public transport:
Bus 443 departs from Slussen to Nacka strand with an estimated travel time of 10 minutes. There are more options on sl.se or if you download their app: Timetable for public transport, SL.

By taxi:
Stockholm Fashion District recommends Taxi Stockholm (08-15 00 00), Taxi 020 (020-20 20 20) or Taxi Kurir (08-30 00 00).